Alyona Shulima, Pragma’s Partner, Ph.D.,  joined the workshop titled “Geopolitical Scenarios for Business Leaders of Ukraine,” organized by the European Business Association, Global Business for Ukraine, and the University of Zurich as part of the World Economic Forum.
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The meeting opened with welcoming remarks from Anna Derevyanko, Executive Director of the EBA and Founder of GB For You, along with leading researchers in the field of geopolitics. The event brought together business leaders to discuss current challenges, exchange experiences, and engage in practical scenario planning, enabling deeper risk assessment and better integration of risks into their business strategies.


We thank all participants of the interactive session for the opportunity to exchange insights and practical experience. Special thanks to the European Business Association, Global Business for Ukraine, and the University of Zurich for the excellent organization and warm hospitality!