.svg)
1 May 2026
During the full-scale war, the international perception of Ukraine has become one of the key factors of foreign support, investment confidence and future post-war recovery.
That is why the topic of the nation brand today goes far beyond communications and image – it is directly linked to geopolitics, strategic partnerships and Ukraine’s place on the global agenda.
In her new academic article, Oleksandra Shulima, Expert on Socio-Political Affairs at Pragma Consulting Group (co-authored with Svitlana Bula, PhD in Political Science), examines how Ukraine’s modern nation brand has transformed through the lens of leading international rankings.
The research focuses on:
During the full-scale war, the international perception of Ukraine has become one of the key factors of foreign support, investment confidence and future post-war recovery.
That is why the topic of the nation brand today goes far beyond communications and image – it is directly linked to geopolitics, strategic partnerships and Ukraine’s place on the global agenda.
In her new academic article, Oleksandra Shulima, Expert on Socio-Political Affairs at Pragma Consulting Group (co-authored with Svitlana Bula, PhD in Political Science), examines how Ukraine’s modern nation brand has transformed through the lens of leading international rankings.
The research focuses on:
During the full-scale war, the international perception of Ukraine has become one of the key factors of foreign support, investment confidence and future post-war recovery.
That is why the topic of the nation brand today goes far beyond communications and image – it is directly linked to geopolitics, strategic partnerships and Ukraine’s place on the global agenda.
In her new academic article, Oleksandra Shulima, Expert on Socio-Political Affairs at Pragma Consulting Group (co-authored with Svitlana Bula, PhD in Political Science), examines how Ukraine’s modern nation brand has transformed through the lens of leading international rankings.
The research focuses on:
A value-based approach to government communications, cultural diplomacy, digital innovation and systematic efforts to counter disinformation play a special role in this process.
Read more in the full article.
